Anthro for Men | Web and Mobile Wireframe, Concept, Brand Identity, Business Proposal

A concept for a men's extension to the popular women's retail store, Anthropologie. This hypothetical brand was concepted and designed entirely by Lisa Psihramis.

Goal

To develop a brand identity, business proposal, and web and mobile presence for a new store aimed at young professional men.

Website Design

UX of Home Screen and New Arrivals page, Product detail page and Shopping Cart. Shown in medium fidelity.

AnthroHomeandNewAScreens.jpg

Mobile Website Design

 

Business Proposal

Estimated cost of the proposed brand launch for Digital, EGD and Advertising.
Imagery is focused on the ideas of celebrating mens heritage in sport, boldness and nostalgia. 

 

Store Front Signage and EGD

The signage is meant to appear elegant and sophisticated with raised back lit typography mounted direct to wall-face. Lighting the store interior is soft track lighting contrasting against the colder, structural elements of the door frame.